Started with a UX and conversion audit: reviewing Circle's existing site, mapping user journeys for international creative clients, and benchmarking premium agency websites to spot friction points. From there, moved into Figma: wireframes, high fidelity mockups, and a full design system with reusable, responsive components. Once validated, built the site in Webflow, pixel perfect from the Figma files, fully responsive, with SEO structure and internal linking set up from the start. Finished with GSAP powered scroll animations and hover states, cross browser testing, and a quick Webflow editor training for the Circle team.